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Vinitaly: new web tool selects and compares wines, prices and cellars

Vinitaly: new web tool selects and compares wines, prices and cellars

The revolution of the online catalog that promotes and sells
April 4, 2018

More than 14,300 wines just a click away, presented in Italian, English and Chinese from 4,349 cellars from 35 countries. These are the numbers of Vinitaly Directory, the 4.0 evolution of the traditional online catalog that debuts this year for the 52nd edition of Vinitaly (Verona Fair from April 15th to 18th). A portal that is a guide for the business and becomes a permanent promotion web tool for all Vinitaly companies. Each exhibitor has at his disposal a digital space where he can upload cards of his own labels, along with a series of company data, such as annual production, hectares of vineyards, turnover, export quota, manned markets and areas he would like to export in the future. A mine of information for the buyers of the sector who can get in touch with the Vinitaly exhibitors and set in advance a calendar of targeted appointments at the fair. Thanks to the automatic translation system in Chinese and English, Vinitaly Directory makes foreign operators discover the enormous variety of Italian DOC, DOCG and IGT wine production. The indexing, then, allows a search by production areas (nation and region), denomination, category (still wines, sparkling wines, sparkling and flavored), indication (organic, biodynamic and Kosher) and price range.     On the portal are also reported the possibility to book tastings in the company, the possible availability of connected accommodation facilities, as well as the languages spoken in the cellar. All this to provide an innovative promotion service that guarantees continuous visibility on the Vinitaly website, consulted in 2017 by over 790 thousand users from 195 countries, for a total of almost 5 million pageviews.