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The ruble goes up, the wine goes down

The ruble goes up, the wine goes down

The side effects on the wine of the coin that returns to health
March 24, 2018

The ruble goes up, the wine goes down. The side effects on the wine of the coin that returns to health.   The volume of imports is undergoing a surge: Russia has imported 244.4 million liters of wine, raising the trend of 2016 by 40%. At the same time, domestic demand for wine fell by 13.4% for a total of 319.7 million liters. This is the worst indicator in the last 10 years: in 2010 the Russian Federation had produced 500 million liters of wine. The loss of appeal of Russian wines on the domestic market is due to the stabilization of the national currency after the production of Russian winemakers has experienced strong growth over the two-year period (especially) period 2015-2016. With the improvement of the economic situation of the country, the enoic patriotism is giving way to the quality of non-Russian wines. It is worth noting, however, that the preference given to foreign wines is not due exclusively to the higher quality of these wines: the qualitative increase in production has been accompanied by the increase in the cost of wine made in Russia making the choice economically advantageous of foreign wines (Spaniards and Italians), not to mention the growing success of Russian brands based on foreign wine.  The dream of the Crimean or Krasnodar wine that invades the shelves of distribution for now is postponed.