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Italy in China (+ 34.7%) exceed Spain

Italy in China (+ 34.7%) exceed Spain

Chinese market is the most promising
April 12, 2018

A market share of 7%, a sales value that exceeds 30 million euro between January and February and a 34.7% increase in value year on year, compared to the world average of + 19.7%. 2018 for Italian wine in China started under a good star, which after a 2017 closed at + 18.6% scored a first record two months. According to the import data of Chinese customs, analyzed, on the eve of Vinitaly, by the Wine Observatory of the third countries of Business Strategies in collaboration with Nomisma Wine Monitor, the Italian one is the best among the performances of the world’s leading wine producers in the Dragon Country , a race that is worth to the Belpaese the 4th place – blown to Spain – in the ranking of the top Chinese importer. Another good news comes from the average price, where for the first time Italy overtakes on the wool thread France in still bottled wines (worth 91% of the entire import market), with 4.24 euros against 4.23 euros to the liter of the transalpines.

On the whole, although the increase in market share was still partial (it was 5.8% at the end of 2017, now 7%) and overtaking against Spain, Italy remains at the foot of the podium, preceded by Chile (+12.7 %, € 48.5 million), from Australia (helped by tariffs reduced to + 28.2%, € 110 million). France is leading the way, which slows to + 12.1% but intercepts with 164 million euros still well over a third (38.44%) of the total demand for Chinese wine (430 million euros). For Silvana Ballotta, CEO of Business Strategies: “The recent openings announced by the Chinese government linked to the reduction of trade barriers and the growth of over 50% of the GDP expected by the International Monetary Fund in the next 5 years confirm the Chinese market as the most promising . Bottling the growth of the tri-color oenological product is bottled, which travels at + 33.3%. The French, however, keep their bubbles firmly in command, collecting over € 2 million in the two months (+ 30.9%).