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Italy: + 69% wine export value in 10 years

Italy: + 69% wine export value in 10 years

Equal to +459 mln bottles. Presented volume on 'Wine marketing'
April 9, 2018

In the last 10 years, Italian wine exports have increased by 69% in value, an increase of 459 million bottles more. The book ‘Wine Marketing – Scenarios, International Markets and Competitiveness of Italian Wine’ by the Nomisma Wine Monitor (with the support of Business strategies) presented today in Florence. The new volume reaches ten from the first edition and aims to be a tool for sector operators to understand the dynamics and trends of foreign markets. The Italian performance in the last decade, explains a note, is higher than what has been scored by French wines in the same period (+ 33%) but lower than those of New Zealand (+ 160%). In the same period there was a reduction in exports of bulk wine (-15% in volume) and a real boom in sparkling wine consumption in the world, with the simultaneous ‘explosion’ of Italian exports, in particular of Prosecco. “Thanks to a growth of 240%, today Italy contributes 23% of all world exports in terms of sparkling wines, against a weight of just 10% held in 2007” highlights Denis Pantini, head of Nomisma wine monitor and curator of the volume. Compared to ten years ago, still red wines, which account for 40% of Italian exports, recorded a growth of + 56% in sales abroad. Among the most promising markets, underlines the CEO of Business strategies Silvana Ballotta, there is the Chinese one, which has “strong growth potential” deriving also from the fact that in the next five years, according to the IMF forecasts, the average per capita income in China is expected to increase by 50%.